• Roger Tripathi

Partner Spotlight: Kai Hu


Kai Hu

Kai Hu is our new Business Development Partner for Primary BioAg Innovations and Global BioAg Linkages in North West Region, China. Kai is a skilled professional with over 13 years’ experience in agribusiness and agri-input distribution. Kai is experienced in the sustainability and biosciences space and brings a wealth of knowledge to our team.


“My goal is to create new and big customers and provide best post-sale services,” he says, “while looking for differentiated positioning of products in the market.” Kai feels “innovative high quality PBI products and GBAL services can revolutionize the bio-agriculture in Asia”


Kai Hu has rich experience of working in BioAg segment including Acadian Seaplants Ltd from 2019 to 2021, where he responsible for channel development and precise product positioning in the northwest market, and quickly realized the rapid distribution of products. Prior to that he has worked with Shaanxi Xidahuate Science and Technology Industry Co., Ltd. and Shaanxi Sunger BioScience Co., Ltd. A highlight of this time was having achieving a growth of single Xinjiang market performance from 1.5 million to 6 million. Also, he takes proud in achieving a 90% rate within the company’s customer development and product sales across several markets creating one million-revenue customer and developing five new customers.


Kai is passionate about product marketing and enjoys the challenge of positioning products in new markets. He recalls “while working at Shaanxi Xidahuate we started from the farmers' association and succeeded in creating fine brake products and cultivating large customers with an increase of more than 500,000 CNY. Since taking over the Xinjiang market, we have built seven large customers with more than 500,000 CNY company products revenue and three large customers with more than one million sales revenue of company product.”


PBI and GBAL Founder CEO, Roger Tripathi remarked “I feel that Asia team has gained a lot of strength with Kai joining the team. I am confident that Kai will strongly position PBI products and GBAL services in Asia and China and I can see good amount of growth happening in bio-agriculture space soon in Asia and specifically China.”